The Business Model Checkup

Why do most startups flame out? Why do scaleups lose momentum? And why do so many established organizations become irrelevant over time? They fail because they build something no one wants. A regular business model checkup can help ensure product-market fit.

So, if you’re a startup, scaleup, or even an established company, how do you create a compelling offering that customers crave and are willing to pay for? The answer is to get back to basics with a business model checkup.

In this video, I overview some of my favorite business modeling tools and share a hybrid approach that I’ve created. And to read more, please check out my article, A Framework For Business Model Innovation.